Why Natural Teeth Whitening Products should be a part of your Business Portfolio?

The dental whitening industry is a lucrative business option if you cater to the evolving demands of the customers. Have a pulse on your customers so that you can understand the changing trends of the market and meet the requirements more successfully and efficiently than before.

The Rising Demand for Natural Products

As a result of growing environmental awareness and rising spending capacity, millennial customers are demanding greater transparency in product ingredients. A 2018 report by global consulting firm Kline and Company mentioned the rising importance of the natural trend in the personal care industry.

Customers are now ready to pay a premium price for products that are natural or perceived to be in the public eye. In the past five years, America has seen a growing market for natural/organic personal and healthcare brands. The 2019 Grand View Research report suggested that the natural/organic personal care market will grow to $25.1 million by 2025.

We already know that the dental care industry is a growing business in America as well as several other developing nations. And, with the trend shifting towards natural products, your business portfolio must include affordable, natural products that help customers whiten teeth effortlessly.

Natural Dental Whitening Products deserve a Place in your Portfolio!

In the current scenario where the existence of COVID-19 is forcing the population to maintain social distancing measures, people are worried about going to the dental clinic, especially if it is only for teeth whitening treatments. So, a majority of customers are looking for at-home teeth whitening options such as dental whitening pens, teeth whitening trays, whitening powders & toothpastes, etc.

If you are in the business of dental whitening products, it is essential to not only cater to the dentists and DSOs but the general population as well. Include products that are popular among the retail customers so that you can ensure a steady revenue stream even during the stressful times of COVID-19.

1. Eco-Friendly Teeth Whitening Kit

The eco-friendly teeth whitening kit includes natural/botanical teeth whitening ingredients. It ensures thorough stain-removal and leads to brighter teeth. The whitening kit should include other tools for a comprehensive cleaning process. Do not forget to include whitening trays, syringes, retainer cases, and mini-LED lights to expedite the whitening process.

If you are selling in the United Kingdom or other European markets, include non-peroxide teeth whitening products because several parts of the EU have banned the use of peroxide gels for whitening teeth.

Although American markets do not make the use of peroxide-free gels compulsory, a large number of consumers have started looking for natural teeth whitening products. It will benefit your sales numbers if you include non-peroxide teeth whitening products in your business portfolio.

2. Activated Charcoal Teeth Whitening Powder

What started as a trend has now become a staple in the dental whitening industry. Activated charcoal teeth whitening powder helps in whitening the teeth without eroding the enamel. It lifts stains naturally and rarely causes tooth sensitivity or gum damage. And that is why it is often touted as one of the best natural ingredients to enjoy pearly whites.

When you choose a supplier for fluoride-free activated charcoal teeth whitening products, make sure that he/she has adequate expertise to handle the complexities of activated charcoal. Avoid counterfeit and inferior quality products.

The common complaint of customers with activated charcoal teeth whitening powders is the taste. The clay-like taste discourages people from buying the product. So, it is ideal to choose a whitening powder with refreshing flavors such as peppermint. Stevia is also another option to make it taste good. Include sodium bicarbonate and bentonite clay for superior anti-microbial action and better gum health.

3. Bamboo Toothbrushes

Modern-day customers are getting environmentally-conscious and learning more about the ethical impact of their choices. They are looking for eco-friendly options to keep their teeth clean, healthy, and white.

Adding bamboo toothbrushes to your business portfolio is a great product choice for eco-conscious customers. A bamboo toothbrush has a biodegradable bamboo handle. Once the toothbrush is old, you can remove the bristles and add the handle to your compost or reuse it as a stake for leaning plants. You can even plant a bamboo tree in your garden with the old toothbrush.

According to a Market Watch research from September 2020, the value of the bamboo toothbrush market is $565.2 million. It is poised to grow to $744.5 million by the end of 2026. The expected CAGR for the period of 2021-2026 is 4.0%. The numbers reveal the growing importance of sustainable, biodegradable dental products in the market. Thus, it makes sense to take advantage of the trend. You can opt for private label bamboo toothbrushes and sell them under your brand name.

4. Toothpaste Tablets

In addition to the above-mentioned products, there is one product that is becoming increasingly popular among eco-conscious customers. Toothpaste tablets are proving to be an ideal choice for customers who do not want to use disposable toothpaste tubes.

Unlike toothpaste tubes that are built with several layers of plastic and often end up in landfills, toothpaste tablets come in reusable glass/metal containers. And, so their overall carbon footprint is very low. Additionally, they are water-free and so, do not require additional preservatives to keep them fit for consumption. Easier to ship and TSA-friendly, toothpaste tablets are a great way to maintain your oral health daily and also while traveling.

When you discuss your requirements for toothpaste tablets, ask the manufacturer for a blend with natural peppermint and spearmint because consumers often want their toothpaste to deliver a minty freshness.

Build your "Green" Brand in the World of Teeth Whitening

Modern customers do not want a DIY product, especially when it is related to their health. Many at-home remedies include the use of acidic foods such as apple cider vinegar, lemons, and oranges on the enamel. Additionally, a couple of DIY methods make use of abrasive products to clean the surface of the teeth.

Customers know that although the teeth may appear whiter, the acids and harsh products will damage the dental surface in the long run. They are looking for dentist-approved, effective, and safe teeth whitening products. They want specialized teeth whitening products formulated by dental experts.

It offers you an opportunity to address the demands of your customers. Plus, the trend bestows a responsibility on you to provide ethical, eco-friendly, and effective teeth whitening products. If you can meet the needs of your target market effectively, the teeth whitening business is going to be a profitable one for you.