Teeth Whitening Ingredients


Studies show that the most important attribute in human connection is our SMILE. Over 100 Million people globally have achieved whiter, brighter smiles through safe teeth whitening treatments.

Teeth Whitening is a science and WSD Labs USA are the experts. All of our formulas were created in collaboration with world-renowned researchers and Doctors of dental science.

Our commitment is to balance the highest level of whitening performance with the utmost safety and minimum sensitivity.

Our customers have absolute confidence in our products, which are proudly developed and made in the USA.

WSD LABS USA offers Seven High-Performance Whitening Formulas:

Hydrogen Peroxide Gel

Carbamide Peroxide Gel

Hybrid Peroxide Gel

CLEAN WHITE - JUST RIGHT 6% HP Whitening Strips


GENTLE WHITE – NEW! Non-Peroxide PAP Gel

Natural Activated Charcoal Whitening Powder

Toothpaste Tablets

Teeth Whitening formulas can be broken into two general categories: those with peroxide agents and those with non-peroxide whitening ingredients.

All WSD Labs USA ingredients with and without bleaching properties are known to be safe and effective for teeth whitening with little to no sensitivity or blanching.

Choosing the best whitening formula to use depends on defining the goal of the product position and the user experience.

Our BRIGHT WHITE Formulas feature bleaching ingredients such as Hydrogen Peroxide, Carbamide Peroxide and Hybrid Blends. The key difference between these is the chemical make-up of each ingredient. Their chemical makeup determines teeth whitening speed, degree of whitening power, length of treatment and longevity of whitening result.

Our GENTLE WHITE (Peroxide Free) Formulas tap into the power of non-peroxide whitening ingredients such as PAP and activated charcoal. These ingredients have been used to whiten teeth safely and effectively, but may have a less dramatic result or take more time to reach the desired effect.

Our CLEAN WHITE Formulas feature the latest technology that delivers non-peroxide ingredients with peroxide quality results!

 PAP Peroxide Free6% HP22% CP35% CPAdvanced Hybrid16% HPClean White - Just Right PAP StripsClean White - Just Right 6% HP Strips
Wear Time 30
Sensitivity Zero Minimal Minimal Minimal Minimal Moderate Zero Minimal
Available in USA
Available in Canada          
Available in EU        
Available in Australia        

BRIGHT WHITE Hydrogen Peroxide Whitening Gel

Hydrogen Peroxide (H2O2) works to whiten teeth because the O2 Oxygen molecule is quite unstable. It constantly seeks to break off and form a new bond with a friendly molecule. This means it is an eager partner in the whitening journey. When the O2 Oxygen Molecule finds and bonds to a carbon molecule it will turn the carbon from dark (which we see as a stain) to clear, (which we will see as whiter teeth.) Therefore, Hydrogen Peroxide Formulas are fast-acting with a “Wow” effect. The challenge with Hydrogen Peroxide is the fickle nature of the Oxygen molecule. If the Oxygen 1 finds another Oxygen molecule it will quickly bond with it to form an air bubble and disappear instead of whitening the teeth. So while, highly effective and fast acting, Hydrogen Peroxide Gels require maintenance.

Ideal for both Chairside & Take-Home treatments
6% Hydrogen Peroxide is equivalent to 18% Carbamide Peroxide but delivers faster results.
Reduced tooth decay
Refreshing Mint Flavor

Hydrogen Peroxide (6%) Ingredients: Glycerin, Propylene Glycol, Xylitol, Hydrogen Peroxide, Carbomer, Peppermint Flavor, Trolamine, Purified Deionized Water

BRIGHT WHITE Carbamide Peroxide Whitening Gel

Carbamide Peroxide (H2N) is much more stable than Hydrogen Peroxide and works to whiten the teeth based on the interaction of the Nitrogen molecule with the water introduced by saliva. Because of this, more time is required to instigate the whitening action, but the Nitrogen molecule’s stability delivers effects that are longer lasting. This suggests Carbamide Peroxide formulas are more suitable to alternate treatments such as overnight use that can be used less frequently for maintenance once the desired effect is achieved.

Ideal for Take-Home and Overnight Treatments
The strongest take-home formula with no blanching, or discomfort
Refreshing Mint Flavor

Carbamide Peroxide Whitening Gel Ingredients: Glycerin, Urea Peroxide, Propylene Glycol, Xylitol, Carbomer, Mentha Piperita Oil, Triethanolamine, Aqua

BRIGHT WHITE Hybrid Peroxide Whitening Gel

WSD Labs USA has devoted many years of research to develop our own proprietary Hybrid Whitening Gel formula. Our Hybrid offers the perfect balance of Carbamide and Hydrogen Peroxide to maximize the fast-acting benefits of Hydrogen Peroxide AND the long-lasting benefits of Carbamide for an optimal whitening experience with little or no sensitivity. The Hybrid Gels also offer greater stability and can be filled into Whitening Syringes for tray systems or whitening pens for convenience. If you are new to the whitening business, our proprietary Hybrid Formulas are a great way to start.

Advanced Formula offers fast AND lasting results
Superior Chair-Side Whitening Gel
Refreshing Mint Flavor

Hybrid Peroxide Whitening Gel Ingredients: Propylene Glycol, Glycerin, Purified Water, Carbamide Peroxide, Hydrogen Peroxide, Triethanolamine, Ethanol, Carbomer, Peppermint Essential Oil, Potassium Nitrate, t-Butyl Alcohol, Brucine Sulfate

CLEAN WHITE - JUST RIGHT 6% HP Whitening Strips:

WSD CLEAN WHITE-JUST RIGHT Strips feature a unique combination of Hydrogen Peroxide Gel and an innovative formula resulting in whitening strips that will adhere to teeth perfectly, minimize overflow into the mouth, deliver powerful whitening action quickly and detach with ease and minimal residue. A touch of coconut oil and natural peppermint oil leave a CLEAN mouth feel, lasting fresh breath and WHITE results. CLEAN WHITE-JUST RIGHT whitening strips set a new standard for an optimal whitening strip experience.

6% HP Whitening Strip Ingredients: Glycerin, PVP-K30, Ethylcellulose, PVP-K90, Hydrogen Peroxide, Aqua, Alcohol, Silica, Dicalcium Phosphate, Disodium EDTA, Sodium Hydroxide, Menthol, Coconut Oil

NEW! CLEAN WHITE Peroxide Free PAP Gel

A scientific break-through in chemistry offers an exciting new option for Teeth Whitening! This is especially good news for those who are restricted from use of Hydrogen or Carbamide Peroxide due to regulatory restraints or personal incompatibility. Peroxide-based formulas are not right for everyone. Natural alternatives are an option but are not always as fast acting or whitening as Peroxide formulas. Now a new whitening technology joins the WSD Labs USA menu. Based on the science behind food-grade processing of grains, the ingredients know as PAP are deemed safe enough to eat and deliver equivalent or better whitening results than Peroxide based formulas. Contact a WSD Smile Solution Specialist now to learn more!

PAP Gel Ingredients:

Glycerin, Aqua, Peg-400, Phthalimidoperoxycaproic Acid, Sodium Acryloyldimethyltaurate/Vp Crosspolymer, Mica, Mentha Arvensis Leaf Oil, Titanium Dioxide, Sodium Saccharin, Sodium Hydroxide, Calcium Gluconate, Polysorbate 20, Aloe Barbadensis Leaf Powder, Tocopheryl Acetate

CLEAN WHITE – JUST RIGHT Peroxide Free PAP Whitening Strips:

WSD CLEAN WHITE-JUST RIGHT Peroxide-Free PAP Strips adhere to teeth perfectly, minimize overflow into the mouth, deliver gentle whitening action quickly and detach with ease and minimal residue. A touch of menthol leaves a CLEAN mouth feel, lasting fresh breath and WHITE results.

Peroxide Free Teeth Whitening Strip Ingredients: PVP, Hydroxypropyl Methylcellulose, Glycerin, Alcohol, Disodium EDTA, Sodium Chlorite, Stevioside, Menthol

Activated Charcoal Powder

Dual Whitening Activated Coconut Charcoal products offer superior whitening results and minty fresh breath. Ultra-fine powder powered with baking soda, coconut charcoal, fluoride-free, peppermint flavor. Proudly made in the USA.

Activated Charcoal from Coconuts - Absorbs odors and impurities and whitens teeth.

Activated Charcoal Powder Ingredients: Charcoal Powder, Sodium Bicarbonate, Bentonite Clay, Mentha Piperita (Peppermint), Stevia Rebaudiana Extract

Toothpaste Tablets

A tube-free, eco-friendly toothpaste alternative! WSD Toothpaste Tablets are an innovative approach to oral hygiene. WSD Toothpaste Tablets contain a high concentration of hydroxyapatite, the main component of enamel which gives teeth a bright, white color. Our special blend of ingredients work synergistically to both brighten teeth and prevent the build-up of new stains. Natural peppermint and spearmint oils give a fresh double-mint flavour.

Toothpaste Tablet Ingredients: Sorbitol, Calcium Carbonate, Yeast, Hydroxyapatite, Acacia Senegal, Gum Extract, Cocamidopropyl Betaine, Hydrated Silica, Mentha Arvensis Leaf Oil, Magnesium Stearate, Limonene, Stevioside, Mentha Viridis Leaf Oil, Menthol, Mentha Piperita Oil, Linalool Leaf Oil, Mentha

WSD Labs USA Additional Ingredient Highlights:

Xylitol: 100% natural sweetener derived from vegetable sources has low impact on blood sugar

Mentha Piperita (Peppermint) Oil: adds a clean, refreshing taste plus leaves breath smelling and feeling fresh

Glycerin included for its effectiveness at delivering teeth whitening agents deep into the teeth to provide fast teeth whitening results

Sodium Bicarbonate also known as baking soda, naturally whitens and cleans your teeth by gently removing tough stains.

Cranberry Seed Oil is tart and acidic, which dissolve plaque and moisturize to make it easier for the whitening ingredients to reach stains resulting in greater whitening effects

Aloe Vera soothes, heals and provides comfort

Peppermint Oil adds a clean, refreshing taste leaving breath smelling and feeling fresh

Chamomile Flower Extract freshens your breath naturally