Business in a Box: Key Success Strategies for Chairside Teeth Whitening

Teeth whitening is a lucrative business because of the high perceived value associated with brighter teeth. If you want to be a part of the high-demand teeth whitening industry, "business in a box" concepts are worth your time and resources. They have the potential to present unique opportunities for existing businesses and new startups.

1. Optimal Results for the Win

For your clients, whiter teeth are the ultimate goal. Teeth whitening treatments that guarantee even results will amplify a person's smile, thus making it look brighter and more prominent. It will also lead to more clients lining up for your treatments and generating more revenue for your business.

2. Focus on the Client

It is essential to have a one-on-one consultation with the client before beginning the treatment. It will give you an idea of whether a single treatment will be enough or if they may require multiple treatments and/or take-home products.

Take an example of tanning treatments. The results will depend on genetics, natural skin color, and skin response to tanning. Similarly, teeth whitening clients may require two in-office treatments with at-home teeth whitening kits to achieve optimal results.

It's important to consider the client's age and personal habits because they could cause some stains to be more stubborn.

3. Success lies in Versatility

To build a successful whitening business, you must offer flexible treatment options. For example, although consecutive treatments help optimize the smile and remove stubborn stains, not everyone will be willing to come to the dental clinic/spa for several teeth whitening treatments.

For such clients, you can offer take-home teeth whitening kits to continue their whitening treatment in the comfort of their own homes. You can also provide teeth whitening pens and personal LED whitening devices to help clients achieve optimal results in-between treatments. If you have an eco-conscious clientele, you can give eco-friendly dental kits to keep their smile healthy.

Remember, optimal results for the client are number one! Ensure that your client receives the correct products to have a beautiful white smile. When you provide the right products, they will find the entire experience more transparent and honest. This will ensure that they return and, even better, tell a friend or family member.