"Never underestimate the power of competition to drive success." - Suzy Kassem Whether you are an established brand or a new startup, you have your set of challenges in the business. It is a misconception that a brand does not need to innovate its product mix or enhance its product line because of its pre-existing base of loyal customers. A brand can remain profitable only if it understands the competition and seeks ways to improve its offering. A proactive business approa …

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According to the American Dental Association, the total number of dentists in America in 2023 was 202, 304. There are 60.4 dentists per 100,000 population in the country. Another report by the IBIS World mentions 181,461 dental businesses in the US as of 2023. The organization says the dental industry in the US has grown by 0.5% per year on average from 2018 to 2023. A dental professional knows that running a practice is costly. The higher business costs include wages, purchases, a …

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For businesses in the teeth whitening industry, it is imperative to explore new trends and understand what your customers expect even when they do not demand explicitly. It is how a successful businessperson can sustain and thrive in the competitive world of aesthetic dentistry. In recent years, there has been a steady surge in the popularity of LED teeth whitening devices. Consumers find it convenient because it is a non-invasive technique for removing discoloration from the surfa …

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Not everyone can afford expensive laser teeth whitening procedures at the dentist. Many people prefer simple teeth whitening treatments that they can perform on their own. It saves time & money and offers great convenience. However, using the right teeth whitening pen with the correct technique is essential. Let's learn how to get those pearly whites the right way.Quick Tips before using a Teeth Whitening Pen If you are selling teeth whitening pens online or offline, you mus …

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A beautiful smile gives confidence and enhances one's sense of worth. Having a radiant smile is easy, especially when one can achieve it without stepping out of their home. When customers look for the best at-home teeth whitening treatments, they are confused between teeth whitening pens and dental whitening strips. This confusion can affect your teeth whitening business because you have to take your inventory and marketing decisions depending on the market demand and consumer preferences.T …

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