Your customers are always looking for newer and better ways to enhance their lives. And, as a business, you can only survive when you address their needs and provide them with the right products at the right time. Being in the teeth whitening business can be brutal. The influx of new research, changing trends and stiff competition can make survival an issue. And, so it is essential that you have the right support and the latest information to win against competitors.
Today, activated charcoal is the buzzword in the beauty and wellness industry. With the popularity of K-Beauty and the need for customers to seek natural options, activated charcoal is touted for its natural features as well as brightening and detoxifying benefits. Using activated charcoal for teeth whitening is nothing new. But consumers are now waking up to its benefits and it makes sense to provide them with activated charcoal teeth whitening products.
Why invest in Activated Charcoal Teeth Whitening Products?
Do you think it is not wise to put your money on activated charcoal teeth whitening products? Are you on the fence? The following reasons will convince you to include natural teeth whitening products in your business.
1. Increasing Demand for Natural Products
According to a report by Market Watch, the natural and organic personal care product market is expected to grow at a CAGR of over 10% by 2023. The numbers show that the demand for natural/organic products is going to rise in the future and it makes sense to enter the market earlier and build a customer base from the beginning.
2. An Ancient Method of Teeth Cleaning
Activated charcoal teeth whitening products may have become trendy now but it is not a new concept. Ancient Romans combined several ingredients to create charcoal powders for brushing teeth. There have been many other instances of using charcoal powders for brushing teeth. In recent years, you can find the reemergence of the trend with charcoal-based toothpastes, activated charcoal powders and more. It is said that the ingredient offers benefits such as brighter teeth and a fresher breath. It is also known for its anti-bacterial and antifungal properties.
3. The Perception of Natural equals Healthier
Usually, naturally derived ingredients are perceived to be environment-friendly and less harmful to the body. Customers believe that by going natural, they will be able to avoid harmful side effects of synthetic products. Environmentally-conscious consumers are moving away from synthetic products and opting for teeth whitening products with natural, quality ingredients. So, it makes sense to invest in quality teeth whitening products that are made from natural ingredients.
Activated Charcoal Teeth Whitening Products: Things to Remember
Whether you are selling teeth whitening products or offering the service to whiten your clients’ teeth, one thing is crucial: use quality products that do not harm your client. Not every charcoal-based product is going to offer similar results. Here’s all the important things to consider before investing in activated charcoal teeth whitening products.
1. Focus on the word “Activated”
Another name for activated charcoal is activated carbon. It is made by adding oxygen to the charcoal in order to increase its porosity. This makes the product highly absorbent in nature and thus, proves to be useful in removing surface-level stains from the teeth. You must choose products that include activated charcoal only. Using regular charcoal, without thorough research, can be abrasive on the teeth and cause sensitivity. So, choose an activated charcoal product specially made for teeth whitening.
2. Additional Ingredients
It can be off-putting for a few customers to use activated charcoal on their teeth, mainly because of its taste. The solution is the addition of a flavoring agent. Many activated charcoal teeth whitening product manufacturers offer different flavors such as peppermint, cloves, cinnamon, etc. Additionally, manufacturers may even include baking soda for added teeth whitening benefits. Make sure you discuss the ingredients in advance so that you get the best-quality product for your customers.
3. How do you use the product?
We are more accustomed to using toothpastes for the purpose of cleaning our teeth. And, using activated charcoal teeth whitening powder may seem new. So, it is essential that you educate your customers on the correct procedure of using the product. The procedure includes the following steps:
a. Wet the toothbrush before dipping it into the powder.
b. Brush gently while focusing on the stained teeth.
c. Make sure to rinse the powder thoroughly with water.
Customers do not need to use the activated charcoal teeth whitening products every day. Once the teeth are clean and bright, they can switch back to their regular toothpaste. They can use the powder occasionally but it shouldn’t replace the everyday toothpaste as well as regular visits to their dentists. The reason for this is simple. Natural teeth whitening products have a unique purpose of brightening teeth. They are not meant for daily use.
Usually, activated charcoal teeth whitening products do not contain fluoride. The mineral makes teeth strong and helps in fighting against tooth decay. So, if your customers are interested in using the activated charcoal powder regularly, you can suggest including a fluoride rinse to strengthen the enamel.
Using activated charcoal for teeth whitening can deliver good results with the help of natural and organic ingredients. Customers will be able to remove surface-level stains from coffee, tea, wine, etc. There is a rising demand for such products in the market, mainly due to growing dental hygiene, higher disposable income and inclination of customers towards natural products.
So, it is a wise idea to invest in activated charcoal teeth whitening products and offer a wide range of options to your customers. With enough variety, you will be able to capture a big market and thus, work on the path of taking your business to the next level.