The cosmetic dental industry is a big market today. Teeth whitening procedures are one of the most popular treatments in America and across the world. Thanks to growing dental hygiene and increasing spending power of buyers, dental whitening business is becoming a lucrative option for many. If you own a spa, salon or tanning center, you can incorporate teeth whitening services into the existing list of beauty services. Whether it is offering a clean environment for your customers to whiten their teeth or providing them with at-home dental whitening products, you can take advantage of your existing setup to expand your business and generate more revenue.
Still over the fence, about including teeth whitening products and services in your spa/salon? Well, here are five robust reasons to get you on board.
Reason 1. A Lucrative Business Idea
Dental cosmetics are quite common these days. According to the Global Cosmetic Dentistry Market (2019-2024) Research Report, the demand for cosmetic dentistry products will grow at a rate of 3.46%. And, if you focus on teeth whitening alone, a Business Insider report indicated that the market will grow at a CAGR of around 4% between 2020 and 2025. This means that it is the right time to invest your resources in the teeth whitening business.
Reason 2. Make your Customers feel Better
According to a survey by the American Academy of Cosmetic Dentistry, 99.7% Americans believed that a smile is an important social asset. Not only in America, but people from several other nations share a similar mindset. The reason behind the world-wide acceptance of teeth whitening procedures is not just oral hygiene and rising awareness but also the shame and stigma associated with discolored and stained teeth.
If you consider the age of population, teeth whitening is one of the most popular dental procedures among the younger population. The young have higher aesthetic awareness than the older population. Teeth whitening products have the ability to instantly improve your confidence and so they are quite popular. By providing teeth whitening services at your salon/spa, you will be able to improve the quality of life of your customers.
Reason 3. Increase Average Sale Value
No matter the nature of your business, one thing is for sure: getting new customers is expensive. In order to keep your establishment up and running, you need to increase the average amount that customers spend on your business. If you are already offering hair, skin, nail, eyelash and lip treatments at your salon, adding a dental whitening service will be a great value addition to your business and it will increase your revenue options too. If the laws in your area prevent you from providing teeth whitening services without a dental license, you can offer at-home dental whitening solutions to your customers. With a wide availability of OTC teeth whitening solutions, customers are quick to pick them up and whiten their teeth at home.
Reason 4. Focus on Impulse Purchases
You may be selling beauty merchandise at your salon. By adding a couple of at-home teeth whitening products to the list, it will ensure more impulse purchases by your customers. The reason is simple: Teeth whitening solutions are often priced in the range of $10-$50 and fall into the category of impulse purchase because of their low cost. By opting for quality teeth whitening products, you will be able to ensure repeat orders and thus generate additional business for your spa.
Reason 5. Improve Top of Mind Awareness
Top of Mind Awareness (TOMA) is a marketing concept that refers to the brand that comes to the consumers’ mind when they think of a specific industry. As a business, you want to improve your brand’s Top of Mind Awareness so that you can increase your market reach and stand out in the competitive market of beauty and wellness services. By selling at-home teeth whitening products with a private label, your customers will be reminded of your brand every time they use dental whitening strips/gels/pens, etc. It will enhance the Top of Mind Awareness of your brand.
Now that you know the benefits of adding teeth whitening service to your salon, find a reliable products supplier who will be able to meet your demands and promise on-time delivery. While choosing your supplier, make sure you check the company’s registration. It is best if the company is ISO-certified because it guarantees high-quality products. Discuss private labelling of teeth whitening products and test samples to find the best options for your customers.
WSD Labs USA is a reliable teeth whitening products manufacturer and supplier from America. The company will provide you with private label teeth whitening products for your salon. It will also offer you marketing material and all the help required to make your business a success. Get in touch today.