A Statista report has predicted the teeth whitening industry to grow to 3.78 billion dollars by 2021. A Business Wire article forecasted a CAGR of almost 4% from 2017-2021. Another news agency expected the teeth whitening market to grow at a CAGR of over 4% from 2019-2025.
Teeth whitening is a lucrative business. The numbers have proven it again and again. If you want to invest your time and money in a new business opportunity that offers higher ROI, the cosmetic teeth whitening industry is one of the top contenders for the job.
Why Teeth Whitening Business offers Better ROI in 2021?
Several data tracking and research firms have predicted that it is a golden opportunity to work in the teeth whitening business. But what is the reason behind it?
1. Low Threshold Business
Gone are the days when you entered the world of teeth whitening only when you had manufacturing capabilities. Today, you do not need huge investment and manufacturing facilities to become a successful seller. If you have a knack for selling teeth whitening products, you can work with a supplier and start your business with only a couple hundred dollars. You can start with a minimal inventory of fast-moving products such as teeth whitening pens , OTC teeth whitening strips , and LED teeth whitening machines . There are minimal regulatory compliances, and you do not have to be a dentist, dental hygienist, or anyone in the medical profession to sell teeth whitening products.
2. Higher Perceived Value among Customers
Everyone loves a bright, white smile! People spend approximately $500 on in-office teeth whitening treatments. They buy dentist-approved take-home teeth whitening kits for $50-$100 every couple of months. And do not forget the large availability of OTC products in the affordable range of $15-$50.
Across the ocean, Europeans use teeth whitening products as a part of their daily beauty routine. For such customers, you can include teeth whitening toothpaste in your portfolio.
A majority of the millennial population is ready to pay a higher price for a product if they perceive it as eco-friendly. For your environmentally conscious target market, you can sell products such as bio-degradable bamboo toothbrushes .
3. Highly Customizable Product Line
In today's business world, customization is the key differentiating factor. When the competition is high among manufacturers, you get to enjoy customized product offerings to suit your target market. For example, for the European markets, add a pre-whitening serum in the teeth whitening kit. With its power cleansers, this product precedes the actual treatment and ensures better saturation of the teeth whitening gel, thus resulting in improved whitening results.
If customer feedback tells you to add wireless LED teeth whitening light to the take-home kit, you can manage it effortlessly with an email to the manufacturer. In the past, it was exhausting to find a manufacturer who offered a wireless LED whitening device. But modern manufacturers provide a plethora of product options for retail sellers.
4. Building a Private Label Teeth Whitening Brand is Easy
In addition to customizable teeth whitening kits, the teeth whitening manufacturer can help you build a private label brand . In the past, customers perceived a private label product to be budget-friendly but not of good quality.
But the times are changing! Forbes reported that the sale of private label brands is soaring even during the pandemic. Many customers are looking forward to buying private label teeth whitening products because of their greater transparency, better results, and lower pricing. If your manufacturer can guarantee you quality products and regular supply, it makes sense to build your brand instead of selling in someone else's name.
5. Value-Added Services from Manufacturers
When you are entering the teeth whitening industry in 2021, there is one thing that will make the difference: Value-added services from the teeth whitening manufacturer. Along with the core teeth whitening products, many manufacturers now offer additional services to help you start your business comfortably.
For example, many startups do not have the capabilities to manage inventory on their own. They may need help with deliveries and shipping. Today, manufacturers offer product fulfillment services that include retail deliveries, wholesale deliveries, direct customer fulfillment, white label shipping, and more. They even offer help with legal compliance issues.
Now that you know teeth whitening is a lucrative business, what is holding you back? Get ready to enter the world of cosmetic dentistry with reliable teeth whitening products manufacturer to enjoy higher ROI and increased growth numbers. It's time to make the move!